Mktg 3000 Essay Example | Topics and Well Written Essays - 500 words - 1

Mktg 3000 - Essay instanceThe main reason behind this is the lack in market research or assuming that a single factor wont make a lot of difference for example put up , color, slogan, ingredients, advertising etc considering if the product is made right. We have numerous experiences on paper where such factors lead to trial of products or were termed in violation of local ethics. For eg famous British shoe maker UMBRO tagged as appallingly insensitive when it named its shoes meant for running as ZYKLON , the reason for such a response was afterward found out that ZYKLON was the same gas used in Nazi extermination camps. Similarly when traverse introduced PINTO in Brazil, it rather attracted quite a cold response and flopped. After research it was found that PINTO is a Brazilian slang for tiny male genitals. Later on Ford changed the name to Corcel message Horse. Also slogan for brands like Electrolux in America Nothing sucks like Electrolux and introduction of new products by brands who dont keep the cultural difference in mind Coors Bear having slogan property it loose in Spanish the slogan meant youll suffer from diarrhea.